About Designer

"We pursue genuine creations for all independent and intelligent individuals to be more yourself, beyond gender, age and nationality. Fashion is attitude."

 MIKAGE SHIN is a designer MIKAGE SHIN graduated from PARSONS College of Art and Design in NY and
It is a genderless brand brand established in October 2019 in New York.

Designer MIKAGE SHIN was born in Tokyo, Japan in 1991. After graduating from Waseda University, she joined a Japanese company.
After leaving the company, Mikage entered the Parsons School of Art and Design in New York. While a student there, Mikage's unique, architectural artwork and socially conscious, philosophical collection theme caught the eye of a local photographer, and Mikage was invited to show her work at NYFW.
Since then, Mikage has been invited to present his collections at numerous fashion weeks including NYFW and Vancouver Fashion Week, even while still a student. Mikage's work has been featured in Vogue Italia, ELLE, Harper's Bazaar, VFILES, and other media, and she was interviewed by NY1 Spectrum News on TV in December 2018.

In May 2019, Mikage graduated from PARSONS College of Art and Design.
In October of the same year, Mikage started her own label, MIKAGE SHIN, in New York, and in February 2020, Mikage was selected as one of the hottest young designers to watch and had her brand's first successful joint runway in Paris at "Ones to watch" held during Paris Fashion Week. The brand had been globally active based in New York until then, but moved its base to Japan in September 2020. In September 2020, the brand will move its base to Japan and begin full-scale development in Japan.

Based on the concept of "drawing out the intelligence and strength of each individual," the brand offers skirt looks for male models and all genders, with the strength of philosophical stories, constructive pattern work, and witty graphics to help individuals become who they want to be, without being bound by stereotypes of gender, age, nationality, etc. The brand's high level of design and the designer's own SNS are also its strengths. The high level of design and the designer's active communication of gender and social issues through SNS, as well as his commitment to sustainability by actively adopting animal-free and recycled materials, have attracted attention, and he has been interviewed by VOGUE JAPAN, WWD JAPAN, GINZA, SO-EN, and others as a young designer to watch. VOGUE JAPAN, WWD JAPAN, GINZA, SO-EN, etc. interviewed her as a young designer to watch.
In addition, Mikage has been interviewed not only by the fashion industry but also by the press, including HUFFPOST, COSMOPOLiTAN, and Kyodo News, which is unusual for a fashion designer, as his philosophy has attracted deep empathy.

In July 2021, Mitsuko Watanabe, then editor-in-chief of "VOGUE JAPAN," requested the brand for an exclusive interview as one of the most remarkable young designer's brand in Japan.

In March 2021, Mikage participated in the Rakuten Fashion Week TOKYO for the first time. Mikage's solid and intellectual world view of the show, and Mikage's skirts and suit styles that can be worn by both men and women alike, attracted attention, and Mikage was awarded an unprecedented 6th place in WWD JAPAN's readers' popularity poll despite his first participation in the show. In May of the same year, she was selected as a designer for the Diversity Fashion Show hosted by the Nippon Foundation and directed by Yoichi Ochiai, and provided a genderless one-piece outfit for the TV personality Ryuichi based on the theme of expanding diverse bodies.

The brand's unique and one-of-a-kind designs are highly supported in the entertainment industry, and the brand has been selected as a costume designer for a wide range of famous actors, actresses, artists, pianists, activists and more. 

Despite debuting at the Corona Disaster, the brand has had a string of successful POP-UPs at RESTIR and major department stores in Tokyo, and is gaining enthusiastic popularity, especially among men in their 20s and 30s. It is an up-and-coming designer brand that is currently attracting the most attention.