About Designer

Brand's Biography :

MIKAGE SHIN is the luxury fashion brand established by Mikage Shin in New York since 2019. The brand has proposed new architectural layers with genderless narrative aesthetic. The 20th century’s art history and 21st century’s social problems highly inspire Mikage’s avant-garde designs. MIKAGE SHIN has been featured by VOGUE ITALIA, ELLE, Teen VOGUE, VFILES, Refinary 29, L'OFFICIEL LITHUANIA and lots of diverse artists. MIKAGE SHIN successfully achieved its first PFW runway show in February 2020.

Also, Mikage aspires that fashion should be making human’s happiness for both customers and workers. Mikage does fair contracts and collaborates with skilled NYC and Japanese craftsmen with deep trusts and fine quality. For empowering all women and all creative people who has own attitude and firm identity, Mikage is challenging more innovative designs with her creativity, today.

Designer's Biography :

Mikage Shin was born in Tokyo, Japan, between Japanese father and South Korean mother, in 1991. In 2014, Mikage graduated from Waseda University in Japan and entered Dentsu as a marketing planner in 2014. Since she could not give up her dream, Mikage quit the company and went to New York to enter PARSONS the New School for Design in 2017 to fulfill her dream. Her works has been on VOGUE ITALIA, ELLE, Teen VOGUE, VFILES, Refinary 29, L'OFFICIEL LITHUANIA and more magazines since she was still undergraduate. She also got interview by NY1 Spectrum TV News in 2018 as an international talent.

In 2019, Mikage graduated from PARSONS and launched her own brand MIKAGE SHIN as business, at New York. She achieved PFW 2020, NYFW 2020 and more shows successfully. 

The 20th century’s art history and 21st century’s social problems highly inspire her avant-garde designs. Since she firmly believes that fashion definitely can promote self-confidence and change their life greatly, she is creating best clothes today.

1991年東京都出身。2014年、早稲田大学政治経済学部卒業。同年、株式会社電通に入社。退社後、2017年パーソンズ美術大学に入学。在学時にNYFWでのショーに招待される。以降、在学中にNYFW等多数のファッションウィークに招待されコレクションを発表。これまでにVOGUE ITALIA, Teen VOGUE, NIKE.com, L'OFFICIEL LITHUANIA, VFILES, Refinary29, Flanelle Magazine, Soleil Magazine, Afropolitian 等の各メディアに作品が掲載され、2018年12月にNY1 Spectrum NewsよりTV取材を受ける。

2019年5月、パーソンズ美術大学を卒業。同年10月よりNYで自身のレーベル、MIKAGE SHINとしてセールスをスタート。NYFW2020やPFW2020に参加し、ランウェイショーで注目を集める。

自身がハーフであることやシングルマザーの家庭で育った背景から、

“For all independent and  intelligent individuals to be more yourself, beyond gender, age and nationality”と “Making attitude & confidence”をコンセプトに掲げ、性別、年齢、国籍に囚われることなく、ジェンダーレスで構築的なデザインを提案している。また、「ファッションは人と社会を幸せにする為に存在する」を理念に、製造者とのフェアなトレードやサステナブルアクション等、社会課題への取り組みに努めている。