About Designer


"We pursue genuine creations for all independent and intelligent individuals to be more yourself, beyond gender, age and nationality. Fashion is attitude."

 MIKAGE SHIN is a genderless independent brand established in October 2019 in New York.

Mikage Shin, the designer of MIKAGE SHIN was born in Tokyo, Japan in 1991. After graduating from Waseda University, Mikage joined a Japanese company.
After leaving the company, Mikage entered the Parsons School of Art and Design in New York. While a student there, Mikage's unique, architectural artwork and philosophical collection theme caught the eye of a local photographer, and Mikage was invited to show her work at NYFW.
Since then, Mikage has been invited to present Mikage's collections at numerous fashion weeks including NYFW and Vancouver Fashion Week, even while still a student. Mikage's work has been featured in Vogue Italia, ELLE, Harper's Bazaar, VFILES, and other media, and she was interviewed by NY1 Spectrum News on TV in December 2018.

In May 2019, Mikage graduated from PARSONS College of Art and Design.
In October of the same year, Mikage started her own label, MIKAGE SHIN, in New York, and in February 2020, Mikage was selected as one of the hottest young designers to watch and had her brand's first successful joint runway in Paris at "Ones to watch" held during Paris Fashion Week. The brand had been globally active based in New York until then, but moved its base to Japan in September 2020. In September 2020, the brand will move its base to Japan and begin full-scale development in Japan.

Based on the concept of "drawing out the intelligence and strength of each individual," the brand offers skirt looks for male models and all genders, with the strength of philosophical stories, constructive pattern work, and witty graphics to help individuals become who they want to be, without being bound by stereotypes of gender, age, nationality, etc. The brand's high level of design and the designer's own SNS are also its strengths. The high level of design and the designer's active communication of gender and social issues through SNS, as well as his commitment to sustainability by actively adopting animal-free and recycled materials, have attracted attention, and he has been interviewed by VOGUE JAPAN, WWD JAPAN, GINZA, SO-EN, and others as a young designer to watch. VOGUE JAPAN, WWD JAPAN, GINZA, SO-EN, etc. interviewed her as a young designer to watch.
In addition, Mikage has been interviewed not only by the fashion industry but also by the press, including HUFFPOST, COSMOPOLiTAN, and Kyodo News, which is unusual for a fashion designer, as his philosophy has attracted deep empathy.

In July 2021, Mitsuko Watanabe, then editor-in-chief of "VOGUE JAPAN," requested the brand for an exclusive interview as one of the most remarkable young designer's brand in Japan.

In March 2021, Mikage participated in the Rakuten Fashion Week TOKYO for the first time. Mikage's solid and intellectual world view of the show, and Mikage's skirts and suit styles that can be worn by both men and women alike, attracted attention, and Mikage was awarded an unprecedented 6th place in WWD JAPAN's readers' popularity poll despite his first participation in the show. In May of the same year, she was selected as a designer for the Diversity Fashion Show hosted by the Nippon Foundation and directed by Yoichi Ochiai, and provided a genderless dress outfit based on the theme of expanding diverse bodies.

The brand's unique and one-of-a-kind designs are highly supported in the entertainment industry, and the brand has been selected as a costume designer for a wide range of famous actors, actresses, artists, pianists, activists and more. 

Despite debuting at the Corona Disaster, the brand has had a string of successful POP-UPs at RESTIR and major department stores in Tokyo, and is gaining enthusiastic popularity, especially among men in their 20s and 30s. It is an up-and-coming designer brand that is currently attracting the most attention.

In 2021, Mikage got a prize from Unicorn Fashion Award XR show in Milano.

In  2022, Mikage got Best Debutant Prize of the Year from  THE MEN'S FASHION UNITY in Japan.

Graduated from Waseda University
Graduated Parsons School of Design
Participated in collective shows in NYFW, PFW 
First participation in Rakuten Fashion Week TOKYO
Joined Diversity Fashion Show" curated by Nippon Zaidan as a designer
Unicorn Fashion Award XR show in Milano 
Best Debutant Prize of the Year from  THE MEN'S FASHION UNITY




進美影/ 代表取締役兼デザイナー

1991年東京都出身。2014年早稲田大学卒業。同年、一般企業への入社を経て、2017年よりNYのPARSONS美術大学に入学。在学時にNYFWでのショーに招待される。以降、卒業前からNYFW等多数のファッションウィークに招待されコレクションを発表。これまでにVOGUE ITALIA,ELLE, Harper's Bazaar, VFILES等のメディアに作品が掲載され、2018年12月にNY1 Spectrum NewsよりTV取材を受ける。2019年5月、パーソンズ美術大学を卒業。

2020年2月にParis Fashion Week で初のメインコレクションの展示会を開催。同年までNew Yorkを拠点にグローバルに活動していたが、同年9月に拠点を日本に移動。拠点移動後、VOUGE JAPAN、 WWD USA、WWD JAPAN、GINZA、SPUR、装苑、GQ JAPAN、等にも取材・掲載される。デザイナー自身のバックグラウンドからジェンダー差別に反対し多様性を尊重する発言や、SDGsといった社会問題にも真摯に取り組む社会的姿勢から、COSMOPOLITAN JAPANやHuffPost Japanなどファッション業界以外のからも単独取材を多数受ける。

2021年 Unicorn Fashion Award XR show in Milan 入賞。2022年11月、その年に最も活躍した若手クリエイターやアーティストに贈られる日本メンズファッション協会デビュタント賞のファッション部門を受賞。



早稲田大学政治経済学部 卒業
パーソンズ美術大学 卒業
Rakuten Fashion Week TOKYO (東京コレクション)初参加
Unicorn Fashion Award XR show in Milano 入賞